出版
如何定义品牌声音以获得最大的影响力
http://sui.91src.com/designers/brand/define-brand-voice
尼古拉 is 可用 租用
雇佣 尼古拉尼古拉·弗莱明
验证专家 in 设计
内容设计
位置
英国伦敦
至今成员总数
2020年7月13日
尼古拉是一位内容战略家, 内容设计, UX作家专注于美观, 可用的数字体验. 她是前端和后端内容方面的专家. 尼古拉 has managed teams and held senior roles at 脸谱网, 微软, 汇丰银行, BP, and Barclays. 作为一名设计师，她提供简单、清晰和人性化的界面副本. As a strategist, she helps brands maximize the value of their content as a business asset.
Portfolio
工作经验
内容设计师，内容策略师和用户体验作家
2020年至今
自由
- 领导BP的内容团队交付IT数字化转型项目. Was part of the project leadership team involved in making IT services easier to find, 理解, 并为BP员工管理.
- Supported the design and launch of GrowthDay, the world's first personal development app. Delivered a content strategy and design that helped translate the work of leading coach Brendon Burchard into a motivational set of digital growth tools.
- Acted as a 内容设计 on the launch of Italic, an analytics app for 电子商务 businesses.
- Provided content design for GameFace, an online gaming tournament and community experience.
技术:草图, Figma, 无头的软件, HTML, YouTube, 视频, 分类, 策略, 内容, 内容策略, 内容设计 & 开发，文案，写作 & 编辑, 用户体验(UX), 团队管理, 微软团队, 壁画, 白板, 内容写, UI审计, 网站设计, 网站迁移, 角色, 用户需求, 敏捷用户体验, 项目管理, 线框图, 用户体验研究, 产品设计, 用户体验流, 用户体验测试, 用户旅程地图, 用户研究, 用户角色, 内容创作, 语气, 上下文相关的帮助, 风格指南, 用户故事, 看板, 路线图, 用户需求, 甘特图, 受控词汇表, 研讨会, Scrum, Jira, 内容管理系统(CMS), ServiceNow
内容策略经理
2019 - 2020
脸谱网
- 参与设计脸谱网的Privacy Checkup产品. Mark Zuckerberg announced the launch on Data Privacy Day and the product has now been rolled out to 2 billion users globally.
- 共同领导了脸谱网安全检查产品的重新设计. The new experience is 可用 on more devices and offers the user a better 理解ing of their security settings.
- Led a team of content strategists dedicated to minimizing bad experiences on 脸谱网 through good design. 与数据科学领域的团队领导合作, 产品设计, 用户体验研究, 工程, 以及确保用户在脸谱网上安全的产品管理.
- 带头创建一个完整体验的音调框架. The framework offers designers and non-designers alike guidance on the appropriate UI tone to apply in specific contexts.
技术:语音, 妙语, 草图, 内容写, 用户体验(UX), UI审计, 旅程的映射, 角色, 用户需求, 敏捷用户体验, 线框图, 用户体验研究, 产品设计, 用户体验流, 用户体验测试, 用户旅程地图, 用户研究, 用户角色, 内容创作, 语气, 上下文相关的帮助, 风格指南, 用户故事, 看板, 路线图, 用户需求, 研讨会
内容策划全球主管(合同)
2018 - 2019
汇丰银行
- Co-led an initiative to help a communications organization modernize its content operations. Helped to organize a series of cross-team workshops to co-create a new org vision and execution plan.
- Conducted a detailed business analysis to identify internal pain points and opportunities. 方法包括映射内容角色、工作流、系统和过程.
- Delivered an inventory and audit of historic editorial 文章 that included performance analytics and a topic taxonomy. 这些数据有助于为正在进行的编辑计划决策提供信息, 清单是内容治理的工具.
- 共同创建和管理内容规划工作流, 包括编辑会议, 日历, 请求系统.
- Co-chaired an employee resource group that promotes the benefits of flexible working practices.
SharePoint技术:, Omniture, 融合, Trello, 项目管理, 用户角色, 网站内容管理系统, 内容创作, 风格指南, 利益相关者的映射, 利益相关者的采访, 用户故事, 看板, 路线图, 甘特图, 研讨会, 内容管理系统(CMS)
副总裁|数字内容战略主管
2014 - 2017
巴克莱的数字
- 领导该行首个专门的数字内容战略团队. Developed senior content professionals into strategists skilled at using content to meet business and user goals.
- Co-led agile workstream to improve the discovery of Barclays online banking services. 通过应用以用户为中心的设计技术来帮助和优化内容, 我们将用户粘性提高了50%.
- 交付网站可访问性内容策略. Led cross-team discovery phase to 理解 customers' needs with physical and mental impairments and delivered new language guidelines and accessible content recommendations.
- 为许多网站重新设计提供文档化的内容策略, 包括财富和商业银行业务. 每个策略都有一个全面的发现阶段, 通常将定性和定量内容与用户体验研究相结合.
- Drove Barclays first large-scale audit of digital content, including web pages, 视频, and email. 资产优化和流线型高达60%, 提高内部效率和外部客户体验.
- Acted as product owner on the program to migrate 20+ websites to the Adobe 经验 Manager (AEM) CMS. Worked within an agile team to create requirements, user stories, and the product roadmap.
- Led the connected future content strategy for reusable micro-content structures. Drove the creation of a semantic content model for websites and collaborated with UI designers to align the model to the new design language.
- 推动巴克莱产品分类法和受控词汇表的设计. Helped to set up the first governance committee to measure and maintain the taxonomy on an ongoing basis.
技术:语音, Balsamiq, Omniture, Trello, 融合, Jira, Adobe Illustrator, Adobe Photoshop, Adobe 经验 Manager (AEM), HTML, 用户体验(UX), 网站设计, 网站迁移, 旅程的映射, 角色, 用户需求, 敏捷用户体验, 项目管理, 用户体验研究, 用户体验流, 用户体验测试, 用户旅程地图, 手机银行, 用户研究, 用户角色, 网站内容管理系统, 内容创作, 语气, 上下文相关的帮助, 风格指南, 利益相关者的映射, 利益相关者的采访, 用户故事, 看板, 路线图, 用户需求, 甘特图, 受控词汇表, Scrum, 研讨会, 内容管理系统(CMS), 内容设计
副总裁|数字命题
2013 - 2014
巴克莱的数字
- Collaborated on the strategy and development of online banking services for business customers using insights, 原型设计, 用户测试, 和指标.
- 合作设计一个数字指令变更功能. This transformed a painful paper process to a quick online step and improved customer satisfaction scores.
- Collaborated on the redesign of an international payments process that integrated FX rates.
- 为新业务帐户提供端到端移动登录.
技术:Adobe Photoshop, 融合, Jira, Balsamiq, 用户体验(UX), 旅程的映射, 角色, 用户需求, 敏捷用户体验, 线框图, 用户体验研究, 用户体验流, 用户体验测试, 用户旅程地图, 手机银行, 用户研究, 用户角色, 内容创作, 上下文相关的帮助, 用户故事, 看板, 路线图, 用户需求, Scrum, 研讨会
数字交付管理器| Web内容和发布管理器
2009 - 2012
巴克莱的数字
- 领导了巴克莱银行抵押贷款内容的重新设计.co.英国，将重点从产品价格转向用户需求. Partnered on the design of the site's first mortgage calculator that subsequently became the website’s biggest income generator.
- Devised and launched a video campaign to promote the Barclays mobile banking app. Generated the highest ever user engagement on 脸谱网 for a Barclays video at that time and drove almost 9,在发布后的几周内，就有5000个预注册.
- 制定了数字视频策略, 包括社交分享策略, 语音和音调指南, 存档播放器设计.
- Managed the 交付 of a series of promotional and instructional 视频 for online banking.
- 合作建立巴克莱银行.co.在Fatwire CMS上.
- 管理计划, 交付, and build of multiple large-scale content projects and campaigns across Barclays.co.英国，手机银行，网上银行.
技术:Omniture, Adobe Illustrator, Adobe Photoshop, 内容写, HTML, 用户体验(UX), 网站设计, 网站迁移, 项目管理, 手机银行, 网站内容管理系统, 内容创作, 路线图, 内容管理系统(CMS)
必应英国主页编辑/MSN英国购物经理
2008 - 2009
微软
- 参与Bing搜索引擎的全球发布. 负责英国首页的日常内容策划及摄影工作.
- Created engaging and commercially successful daily content for MSN's shopping channel, 包括博客, 文章, 面试, 视频, 小测验, 和图形.
- Devised a selection of 电子商务 content templates that drove click-through rates as high as 80%. Templates were subsequently introduced to the French and German markets with success.
- 与欧洲市场合作, 商人的供应商, and channel editors to devise and deliver audience engagement and revenue-generation strategies.
技术:语音, SharePoint, Adobe Photoshop, 内容写, HTML, 内容创作, 内容管理系统(CMS)
数字客户经理
2007 - 2008
77年代理
- 管理SEO链接建设活动，为一个知名的赌博品牌. The company achieved top ranking for their chosen search terms within six months, 从而显著增加收入.
- Managed search engine marketing campaigns and landing pages for a range of financial brands.
- Delivered a multi-language digital ad campaign for Veet in six European markets.
技术:广告，微软，脸谱网广告，谷歌AdWords
网络编辑器
2005 - 2006
M&Co.
- 帮助推出了M&Co's first 电子商务 site that has since become the company’s highest-grossing store in the UK. 参与了网站的设计和建设, 以及与客户服务运营的整合.
- 为十几岁前的女孩编辑了一本在线杂志. 创作日常生活内容，组织时尚摄影.
- Collaborated with fashion buyers to plan content in line with seasonal campaigns.
技术:HTML, Adobe Photoshop, 内容写, 网站迁移, 网站内容管理系统, 内容创作
其他的经验
Education
1998 - 2002
英国文学硕士学位
格拉斯哥大学-英国
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