Elmer Tabby Taboada
Verified Expert in Marketing
Marketing Expert
Elmer是一位动手战略家和数字营销领导者，在电子商务和在线营销方面拥有18年的经验. 他在多学科市场营销方面的经验使他对人员领导有了扎实的了解, branding, Google Analytics, and Google Ads. 埃尔默专门从事电子邮件和联盟营销, search engine optimization, Facebook advertising, website management, paid and organic media strategies, and online lead generation.
Project Highlights
Expertise
Work Experience
Director of Digital Marketing
Exhale Brands Nevada
- 彻底检查了大麻药房的网站，并与高管们一起制定了数字营销路线图.
- 制定数字营销策略，围绕关键业务计划执行品牌推广, 将信息和活动与品牌定位保持一致，以促进商店和批发合作伙伴的参与和销售.
- Led the strategic, digital, 策略性地执行市场营销，以增加网站和商店的客流量, ultimately impacting top-line revenue.
- 监督一名直接下属并监督网站功能, SEO, email marketing, 付费展示和社交活动与三个合作伙伴供应商和外包资源.
Digital Marketing Director
达芬奇科技(被Greenlane Holdings收购)
- 管理达芬奇每年100万的数字营销预算范围.
- 参与了达芬奇产品的整体品牌推广和日常运营策略的制定.
- 设计和执行数字营销工作, including email campaigns, SEO, paid display, and lead generation for B2B and B2C. 使用谷歌搜索引擎优化等策略和工具, paid search and ads, mobile advertising, and data visualization tools.
- 监督内部营销团队和代理商支持合作伙伴，最终实现部门的KPI目标.
- 监督两名直接下属——创意主管和社交媒体经理——以及合作伙伴供应商执行SEO, affiliate marketing, and programmatic campaigns.
Inbound Marketing Manager
DaVinci Tech
- Developed, implemented, 并管理营销活动，在网上推广达芬奇的品牌及其产品，并专注于搜索引擎优化和付费媒体.
- Improved Davincivaporizer.com's online traffic by 200%.
- 对登陆页面和邮件群发进行A/B测试，增强用户体验，获得转化优化的见解.
- 使用Semrush等工具管理和执行数字营销活动, Ahrefs, Mailchimp, Optimizely, Constant Contact, Justuno, ShareASale, Google Optimize, Google Analytics, Google Data Studio, Google Ads, WordStream, and Adobe Suite.
- 跟踪并向高管报告活动的ROAS和ROI数据，以实现业务绩效优化.
Tactical SEO and Outsourcing Consultant
SquareFish
- 联络客户和内部营销团队，执行SEO, local SEO, social strategy, marketing, community, PR, and video.
- 提出想法并贡献原创内容，如博客文章, articles, white papers, ebooks, infographics, 以及各种渠道使用的演示文稿.
- 从项目开始到结束，为客户提供客户支持.
- 通过追加销售和交叉销售其他解决方案扩大客户关系.
- 每月召开客户电话会议，评估报告和结果.
SEO Manager
Sticky Media Solutions
- 制定整体SEO增长计划，并领导客户网站的活动执行.
- 为客户进行SEO审计、关键词研究和技术优化.
- 监督7名初级SEO专家，并指导页面优化和链接获取活动.
- 实施各种SEO措施，提高客户排名和利润, which included article submission, competitive link leveling, 通过引文建设提高品牌知名度, social media campaign, and other white hat strategies.
- Utilized multiple tools to track, monitor, and analyze search engine ranking, traffic, and web audits.
Project History
达芬奇科技营收增长两倍
帮助制定了营销和产品路线图，使公司的年经常性收入在7年内从500万增长到1000万，直到公司被一家上市公司收购.
Organic Traffic Growth of 200%
http://www.davincivaporizer.comPerformed a technical and backlink audit, corrected issues, 并实施了内容编辑计划，以及手动推广活动，以构建以关键字为中心的内容片段和高质量的内容, relevant backlinks.
Digital Marketing Agency
http://www.squarefishinc.com在亚洲成立数字营销代理公司，管理25个资源，为SEO提供白标解决方案, content development, media buying, 以及面向美国市场的网络开发, Canada, and the UK.
Education
Associate's Degree in Internet Marketing
亚洲信息计算机研究所-卡加延德奥罗，菲律宾共和国
Certifications
Google Analytics for Power User
Google Ads Professional
Skills
Core
SEO Tools, Google SEO, SEO Content, SEO Marketing, Digital Marketing, Email Marketing, Local SEO, SEO Audits, Google Ads, Facebook Ads, Return on Ad Spend (ROAS), Search Engine Marketing (SEM), Off-page SEO, Keyword Research, Google Paid Ads, Market Research & Analysis, B2C Marketing, Performance Marketing, Google Advertising, Display Advertising, Advertising Campaigns, Mobile Advertising, Facebook Marketing, Paid Advertising, Affiliate Marketing, Organic SEO, Organic Social Media, Media Buying, Digital Advertising, Digital Marketing Strategy, Digital Campaigns, Online Marketing, Backlinks, Marketing Budgeting
Platforms & Tools
Ahrefs, Adobe Photoshop, Digital Advertising Platforms, BigCommerce, Google Ad Manager, Google Analytics
Business Models
B2B, Business to Consumer (B2C), B2C, B2B2C, Business to Business to Consumer (B2B2C), Business to Business (B2B)
Other
Website Management, Web Content, Web Analytics, Digital Strategy, Paid Media, Facebook Pixel, WordPress, Website Redesign, Website Audits, Project Planning, Digital Project Management, Management Consulting, Consulting, Web UI, Web UX, Keyword Analysis, Audits, Schemas, Semrush, Data Analysis, Data Analytics, Data Strategy, Data Visualization, Data Management, Direct to Consumer (D2C), B2B Lead Generation, eCommerce, Project Budget Management, Growth Marketing, Brand Positioning, Programmatic Marketing, Geofencing & Geotargeting, Paid Search, Shopify, Website Traffic, Project Management, Business Strategy, Business Management, Digital Media, Multimedia, Acquisitions
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