弗朗西斯科·Pastorelli

Devised and implemented a zero-budget MVP of a referral program leveraging the client's product capabilities, utm, and HubSpot的 landing pages and forms to drive new user growth. The program used the performance tracking capabilities of the client product, 它是一个由创作者组成的社区, and monetary incentives to create measurable word of mouth. During the first three months after the program's launch in Denmark, 该活动产生了150个推荐用户, 7,000+点击到登陆页面, 700年领导, 230个新用户.

今天, while the company is investing in developing the program further by integrating it into the product and automating it, the MVP is used as a growth tactic across six new markets with excellent results. The referral program MVP has been used to drive user adoption in those markets and proved to be the most effective and highest ROI.

三个月的冲刺, 与首席执行官一起, 销售主管, 以及产品团队, I helped a digital marketplace connecting restaurants and canteens with low-impact fishermen diversify their revenue stream to cope with the decrease in revenue from the restaurant industry during the second COVID-19 lockdown.

The product team devised a solution to enable the product to serve private customers, and I mapped out the whole internal processes necessary to serve the new market, close strategic collaborations with last-mile delivery and distribution partners, mapped out the user journey from first touch to delivery, and developed and implemented the solution for fast user acquisition in Copenhagen. 仅仅三个多月, we launched the app in the consumer market and covered over 25% of lost revenue from the B2B segment in just the first month.

As part of the brand strategy, I developed a SaaS product for 影响者 marketing. I refined an overall marketing methodology similar to the HubSpot的 inbound framework, 从产品功能开始, 品牌定位, 公司文化. 的方法, consisting of various assets like strategic frameworks, 剧本, 客户的情况下, 以及产品导览, was adopted company-wide as an encompassing tool for developing new client strategies, 调整产品路线图, 确定开发冲刺的优先级, 以及指导整个产品UX架构.