Narine Nersessian, 市场营销 Expert in Dubai, United Arab Emirates
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Narine Nersessian

Verified Expert  in 市场营销

市场营销 Expert

位置
Dubai, United Arab Emirates
Toptal Member Since
2023年5月2日

Narine是一位屡获殊荣的零售营销专家，拥有八年的技术经验, 时尚, and beauty industries. 她专门为北美顶级零售商提供全渠道全渠道营销和付费媒体策略, surpassing platform benchmarks for 品牌 lift and conversion campaigns. 将营销目标和见解转化为营销策略，并部署和衡量预测和营销策略, generating promotional and sales lift.

TikTok广告谷歌广告Social Media 市场营销 (SMM)Facebook的广告市场营销 Strategy分析Media PlanningIntegrated 市场营销Brand 市场营销Influencer 市场营销Brand StrategyMedia BuyingContent StrategyCampaign ManagementSearch Engine Optimization (SEO)Digital 市场营销Event PlanningMobile App 市场营销Website Optimization广告Customer InsightsBrand Activation销售漏斗Web 分析

Project Highlights

FlexPlan for Apple
领导了一个项目，在推出的头两个月里，流量增加了43%，转化率增加了21%，并使史泰博在苹果的市场份额增加了1%.5头猪. 不同国家采用了传播战略作为最佳做法.
The Best FB Mobile 市场营销 Campaign
Managed a FB mobile marketing campaign that resulted in over 2.3% overall sales lift and over 7.6% customer acquisition lift for Brick & 砂浆. The overall sales lift resulted in $5.4 iROAS.
Live a Colourful Life Campaign
领导并执行哈德逊湾品牌重新启动活动的有效营销策略和计划，通过重新建立与加拿大年轻受众的联系.

专业知识

Brand 市场营销Data 分析Digital 市场营销Digital Strategy市场营销 StrategyMedia Planning付费媒体Social Media 市场营销 (SMM)

Work Experience

Technology 市场营销 Manager

2021 - 2023
斯台普斯
  • 与业务部门和渠道合作，制定和执行世界级的360营销策略和计划，推动流量增量, increasing 品牌 identity and customer loyalty. Ensured consistency in messaging across all media.
  • Led the strategic marketing direction and 执行, creating an omnichannel strategy to launch FlexPlan for Apple, 在游戏发行的前两个月内，是哪款游戏获得了43%的流量和21%的转化率. 斯台普斯 MS for Apple also grew 1.5头猪.
  • Created dynamic marketing, 品牌, 并在6个月内将音频和笔记本电脑的市场份额分别提高了10%和9%，每用户参与成本(CPE)降低了40%，用户参与度提高了60%.
  • 担任业务职能领导与营销团队之间的营销沟通联络人, 将总体业务目标转化为可操作的营销活动和计划.
  • Delivered and 监控 results, 通过监测早期指标，确保目标按照计划实现, 并在需要时采取纠正措施以实现投资回报率(roi)和其他kpi.
  • 根据深入的市场和客户洞察，制定了长期战略路线图，以推动留存率和增长，同时通过史泰博的支柱保持以客户为中心的视角.

Digital 市场营销 and Media Manager

2020 - 2021
哈得孙湾
  • Led and 执行 the best FB mobile marketing campaign. The pilot resulted in over 2.3% overall sales lift and over 7.6% customer acquisition lift for Brick & 砂浆. 整体销售额的提升导致广告支出回报率(iROAS)增加了5美元.4.
  • 管理和执行哈德逊湾品牌活动的有效营销策略和计划. 在广告召回方面，它比YouTube的品牌提升基准高出了7个以上.7% and consideration by 3.3% with 20% less cost.
  • 领导内部绩效分析报告的开发，深入了解客户意见(VoC)和绩效KPI指标.
  • Identified opportunities, actionable insights, and recommendations to improve efficiency and accelerate growth.
  • Strategized paid campaigns by shaping the campaign strategy, 媒体计划, audience targeting, optimization, budget accountability, and planning and forecasting ROAS to enhance the user acquisition journey, which resulted in profitable conversions.
  • Collaborated with the 品牌, customer insights, 和MMM团队衡量媒体渠道的有效性，以促进品牌增长, customer acquisition, and 保留.

Digital 市场营销 Specialist

2019 - 2020
哈得孙湾
  • 改进激活活动策略，打破公司最高转化率记录，确保品牌一致性. It led to an 11% incremental conversion lift, 7.iROAS为49倍，每个渠道的销售额提升200万——谷歌和付费社交.
  • 形成概念, 执行, 监控, 并在所有广告平台上扩展数字媒体活动，同时展示针对激进活动kpi的受众定位和绩效报告.
  • Managed end-to-end campaign 执行, optimization, and 报告, including the creative development process, to ensure tight timelines were met, and channel best practices were applied.
  • Analyzed customer penetration, 利用第一方和第三方数据提供可操作的见解，并推动更高的品牌知名度和考虑，从而获得收购, 保留, and higher ROAS and average order value (AOV).
  • Collaborated and built relationships with media partners, external vendors, 各机构要及时了解当前的算法和功能，并在媒体规划方面进行合作, 报告, and testing innovative ideas.
  • 通过将公司的线下销售数据导入平台，并提高品牌效率来推动电子商务和整体销售，衡量媒体对店铺访问转化率和成本的整体影响.

市场营销 Coordinator

2016 - 2019
汽车控股有限公司
  • 制定和实施有效和创新的媒体计划，同时及时领导执行CAR Holdings及其运营实体- mechaniq和autoologgiq的各种营销活动.
  • Led content creation, 执行, community management, website updates and optimization, and event management.
  • 计划、执行和分配展示、社交和电子邮件营销活动的预算.

市场营销 Assistant

2017 - 2018
Rosaline Digital 市场营销 Agency
  • Managed marketing projects, including task identification and completion, deadline compliance, 并协调必要的内部和外部利益相关者，以实现品牌目标.
  • Produced, analyzed, and presented reports in 谷歌 分析 as needed.
  • 与团队合作，将营销需求转化为营销自动化和CRM系统内的全渠道营销kpi，以提高知名度, consideration, and conversion, ensuring sales lift for clients.

FlexPlan for Apple

http://www.Staples.ca/a/content/apple-flexplan

领导了一个项目，在推出的头两个月里，流量增加了43%，转化率增加了21%，并使史泰博在苹果的市场份额增加了1%.5头猪. 不同国家采用了传播战略作为最佳做法.

I led the strategic marketing direction and 执行, 为苹果推出FlexPlan制定了全渠道市场策略, a subscription program dedicated to all Apple products. 斯台普斯 was the first retailer in the market to launch such a program, 让用户有机会以较低的月付费体验整个苹果生态系统，并提供AppleCare+保护, as well as the option to have flexible upgrades as needed.

The Best FB Mobile 市场营销 Campaign

Managed a FB mobile marketing campaign that resulted in over 2.3% overall sales lift and over 7.6% customer acquisition lift for Brick & 砂浆. The overall sales lift resulted in $5.4 iROAS.

我领导并执行了获得2020年CMA银奖的活动——daba实验. 它的设计是为了确保线上和线下的增长可以通过匹配的市场测试来衡量. The campaign was launched as a pilot in three phases, and I led the pilot strategy, 执行, and optimization.

Live a Colourful Life Campaign

http://vimeo.com/490937924

领导并执行哈德逊湾品牌重新启动活动的有效营销策略和计划，通过重新建立与加拿大年轻受众的联系.

我为活动制定媒体计划，并管理端到端的执行. The campaign won 2020 CMA gold, 银, and bronze awards for retail engagement, marketing technology, and business impact. 在广告召回率方面，它已经超过了YouTube的品牌提升基准7.7% and consideration by 3.3%, with a 20% overall cost reduction.
2011 - 2015

Bachelor's Degree in Communications

American University of Science and Technology (AUST) - Beirut, Lebanon

APRIL 2021 - PRESENT

谷歌 Search Ads

谷歌

APRIL 2020 - PRESENT

谷歌 Video Ads

谷歌

JANUARY 2020 - PRESENT

谷歌 Display Ads

谷歌

MAY 2018 - PRESENT

谷歌 分析 Certification

谷歌

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